Professional Selling Skills | Atlanta, GA | Dec 8–9, 2026

About this event

Professional Selling Skills 2-Day Professional Workshop | Atlanta, GA Many salespeople focus on describing product features and benefits before fully understanding what their customers need. Professional selling begins with listening, asking effective questions, and understanding the buyer’s priorities. This two-day training program explores the skills and mindset needed for professional sales conversations. Participants will practise uncovering customer needs, communicating relevant benefits, handling objections, closing sales, and adapting their approach to different buyer styles. Event Details

Dates: Tuesday–Wednesday, December 8–9, 2026 Location: Atlanta, Georgia Duration: 2 days Delivery: Classroom, virtual, or on-site, subject to availability Language: English Credits: 16 PDUs Certificate: Course Completion Certificate from Strive Wisdom, as stated in the supplied course details Prerequisites: No formal prerequisites

Who Should Attend? This workshop is designed for sales professionals at all levels who want to enhance their selling skills. Learning Objectives After completing the course, participants will be able to:

Understand the skill set and mindset needed for professional selling. Build better connections with customers, respond to objections, and approach closing conversations with greater confidence. Practise a structured sales-questioning technique to better understand customer needs and support a positive customer experience. Recognize four major behavioral styles and explore how to adapt selling approaches to different buyer types.

Course Topics and Agenda Module 1: Introduction to Professional Selling

Professional selling fundamentals The professional selling skill set and mindset “The Perfect Salesperson” activity

Module 2: The Professional Selling Skill Set

Controlling a conversation Using the power of questions The OPEN question-selling technique:

Operational questions Probing questions Effect questions Nail-down questions

Module 3: Listen and Know Your FAB — Features, Advantages, Benefits

The importance of listening Features, advantages, and benefits Customer-specific benefits Identifying customer decision criteria

Module 4: Handle Objections and Close the Sale

Types of objections The APAC objections-handling model Handling the common objection of price Nine closing techniques

Module 5: The Professional Selling Mindset

The right state of mind for selling Learning from “no” responses Visualizing the sale Knowing your product or service thoroughly

Module 6: Understanding Buyer Types and Follow-Up

Understanding behavioral styles and personality types Identifying your own major behavioral style and personality type Selling to different personality styles After-sales activities and follow-up

Course Materials Participants will receive a course manual containing presentation slides and reference materials. For eBook access, the supplied course information lists these requirements:

Internet access to download the eBook Laptop, tablet, smartphone, or eReader (Kindle excluded) Adobe DRM-supported software, such as Digital Editions or Bluefire Reader eBook download and activation instructions

Why Attend? This workshop focuses on a customer-centred approach to selling. Through the topics and activities outlined in the course material, participants can explore how to:

Ask questions that help uncover customer needs Listen and connect product or service benefits to buyer priorities Respond to objections, including price concerns Practise different closing approaches Adapt sales conversations to different behavioral styles Follow up with customers after a sale

The course is intended to develop participants’ sales skills; individual sales results may vary. Certification The supplied course details state that participants receive a Course Completion Certificate from Strive Wisdom after the training. Registration Join this two-day workshop to explore professional sales questioning, customer communication, objection handling, closing techniques, and buyer-style adaptation. In-House Training Want to train your entire team? Strive Wisdom can arrange this workshop as an in-house learning programme, subject to trainer availability and agreed delivery arrangements. The session can be tailored to your organisation’s learning objectives, workplace requirements and training needs. For enquiries or assistance, contact info@strivewisdom.com.

From Strive Wisdom